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MiFi Consumer Panel

Written by Colin, 2 December, 2009MiFi

Last week saw the start of our latest (and potentially greatest) trial activity; a trial with a twist. Instead of a straight forward two week device trial, this is a much more engrossing, full consumer experience. We’ve asked @frasierspeirs, @improbulus, @johnhood, @johnnygedye, @mahadewa, @markie016, @t3styler, @ursulavasey and @vero to take the whole journey, from in store purchase decision to set up to day-to-day usage. We are conducting the trial in this way because 3 is keen to get detailed honest feedback on all areas of the consumer journey from both PAYG and contract customers.



The trial has started well, and John is going strong, impressed with his in store experience:


“MiFi was clearly explained and its benefits over a USB modem dongle…I live in an area where 3 mobile coverage is weak and this was pointed out by the sales assistant who asked me whether or not I wanted to proceed with the transaction. 3Store offers excellent customer service and compares favourably with Apple Store.”


Mark has been pleased with the device so far and has published an unboxing video of his MiFi:



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Over the next 6-8 weeks the guys will be testing all parts of the service and feeding their findings back to their communities, us and 3 in regular feedback sessions. If you have any questions for them I’m sure they will be happy to answer them!

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5 Comments

  1. emkwan, December 2nd, 2009 at 5:16 pm

    Hey, this is what the UK has been waiting for!

    Would love to actually see more and possibly trial it also!

    Let me know 3mobilebuzz!

  2. Ursula Vasey, January 9th, 2010 at 10:00 am

    Hi

    I’m one of the trialists involved in the MiFi testing, and I think it’s a good piece of kit. It’s portable, user-friendly, easy to set up and use, and gives a good reception, even when used on multiple devices.

    Feel free to ask me about anything to do with the MiFi experience and I will try to advise you on it.

  3. Colin, January 12th, 2010 at 3:02 pm

    Thanks Ursula,

    Come on folks, fire away…

  4. 3 Mifi wireless mobile broadband for computer, iPod Touch, Playstation etc – review, January 26th, 2010 at 8:02 am

    [...] Mifi Consumer Panel is an innovative idea too, and basically involves the triallists mystery shopping and testing the [...]

  5. Darrren, January 26th, 2010 at 5:21 pm

    Can you power the MI-Fi from the USB on your laptop? and if you do can other devices still use the wi-fi signal or just the laptop it is plugged into?

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