“Because free is what you want — and free, increasingly, is what you’re going to get” says Chris Anderson of wired.net, and this increasing consumer predilection forms the basis of the second of the ‘Game Changers’ events organised by the IPA Strategy Group.

Hosted by three truly inspirational speakers, including Marc Allera, Sales and Marketing Director at 3, the event happens at the Arena at Partners Andrew Aldridge, (60 Great Portland Street), on Tuesday 14th July – and kicks off at 5.45 with the first speaker on at 6.15pm.

In the spirit of ‘Free’, there is no cost for tickets, and places for this ‘lo-fi, informal event celebrating game changers’ can be booked online here - with the organisers only asking for attendees to tweet, blog, take photos or film in return.

Other speakers include Ian Clark, Managing Director of thelondonpaper and MT Rainey, Founder and CEO of Horsesmouth.