3 have signed an advertisement deal with Channel 4 and Mobile News has all the details.

The deal will run to the end of 2009 and will see the mobile network operator providing sponsorship across a number Channel 4 comedy shows. This will include Star Stories, Peep Show and 8 out of 10 Cats among others.

Alan Doyle 3’s director of integrated communications said of the collaboration, “Sponsorship of Channel 4’s comedy stream is a great fit for us as a brand. Like Channel 4, we like to push the boundaries of our industry.â€�

Via Mobile News.

Tags: 3, Channel 4, comedy, mobile news, sponsor

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