Check out our shiny new look! To celebrate 3’s new advertising campaign we thought we’d re-skin ourselves to match all the Skype-for-free activity that they’re up to.

Marketing Week discussed the new campaign here, with Alan Doyle (head of integrated communications director for 3 UK) promising “tariffs that will challenge some fundamental barriers in the mobile market”. It is a bold statement that is in keeping with the direct approach of the adverts.

For a feel of the new imagery have a look at the spread in the Metro this morning.

Thoughts on our new skin? Are you missing the green? Let us know what you think about this and 3’s new stance of ‘changing mobile forever’.