Under the strapline ‘Changing mobile forever’, 3’s new campaign will highlight the possibilities of mobile internet on their handsets Marketing Week reports.

Alan Doyle, integrated communications director for 3 UK, said of the new drive “First the campaign focuses on our free Skype forever offer. Later stages will see the introduction of yet more products and tariffs that will challenge some fundamental barriers in the mobile market.�

For more on this head over to Mobile Broadband Genie, who also have a link to the details of the 3’s offering of Skype for free that begins tomorrow.

Tags: 3, changing mobile forever, marketing, mobile broadband genie, week

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