Inquirer contributor, Tony Dennis has written a post on 3’s mobile broadband offering and the way it’s designed to connect the unconnectable.

This Robin Hood type painting of 3 by the Inquirer is built on the brand’s positioning; specifically, 3’s ability to offer their mobile broadband service in a package that engages the previously ‘disenfranchised’. This being that portion of the market that, for circumstances such as bad credit history (for whatever reason) or a free-roaming nature, aren’t suited to a fixed connection solution.

This is what the Inquirer believes is accountable for the large and expanding mobile broadband dongle UK user base, recently reported at almost 500,000. Like Tony says, “All you need is a computer, a USB port and a decent signal from the nearest 3 mast.”

Tags: 3, inquirer, Mobile Broadband, service, tony dennis

This entry was posted on Friday, August 8th, 2008 at 11:03 am and is filed under Mobile Broadband. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.