3 Australia opts for people power
June 27th, 2008
As the iPhone looks toward making an impact in the Australasia territories, 3 have had to revert to old fashioned ’strength in numbers’ tactics.
SMS Text News report that only three of the four main operators in the region will be getting the Apple device. That’ll be the confirmed Optus and Vodafone and the due to be confirmed Telstra. This leaves out 3, who seem to have been unable to broker a deal for iPhone to be brought into the 3 inventory. In light of this they have turned to consumer power, setting up this site where 3 users can leave messages for Apple declaring their reasons and desire to see the iPhone on the 3 network.
As Julia states in the SMS piece, it is unlikely that this will sway opinion, especially as normal avenues have not been fruitful for 3. However, it’s good to see them doing their best - a sentiment shared by 3 service users if the comments left on the It’s Good to be 3 site are anything to go by.


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