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Legal duel done over blowing bubbles

June 12th, 2008

On YouTube is a visual with a voice-over relaying 3’s victory over O2 in the courtroom. It is all in regard to a series of adverts produced four years ago that demonstrated 3 were offering greater value.

As the voice over points out, “most people liked it, O2 didn’t”, this was down to two factors. Firstly that consumers were made aware that 3 were indeed cheaper than O2 and secondly, that the advert had utilised bubble imagery… shocking behaviour.

Anyway, enough chatter, see it below.

More to follow shortly…

Archived in Misc.    sam
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