More blogs have picked up on the story of Vodafone backing down over its claims of 7.2 Mbps mobile broadband after 3’s complaints to the Advertising Standards Agency. Broadband Expert report that “3 claimed that Vodafone was advertising far faster speeds than the majority of consumers would receive, and this made the claims and the advertisements misleading” and that 3 suggest leaving speed based figures out of their advertising completely.

Vodafone claim that 3’s complaint has nothing to do with their change in advertising tact as “Figures such as 7.2Mbps don’t mean enough to enough people. We need to talk in a mass-market language”, but the timing is uncanny.

UK Gadgeteer also have a short piece on the subject which goes over the basics of the situation, reporting on how 3 have said that the maximum possible download speed is 6.69 Mbps and “even that figure is not always obtainable”, with 2.8 Mbps a far more likely figure.