…according to the personal blog of Edward J.R, and he certainly makes a good case. He’s referring to the Pay As You Go incarnation and his main reason is “because after using the limit (1GB = 10 pounds, 3GB = 15 pounds, 7 GB = 25 pounds) you can top-up again and use cheap Internet and you don’t have to use it in 1 day as some offerings from others.” Edward also thinks other operators charge you more to top up after reaching the download limit, or even throttle the connection.

Though he does take slight issue with 3 using HSDPA 3.6 rather than 7.2, Edward can accept it due to the ease of topping up and not worrying that “you will have to pay one pound per MB or that your connection will be throttled”. He excitedly concludes “Fantastic! I am so happy for [the] UK about it. It changes everything”, which when all is said and done, is a very big recommendation indeed.