I’m doing Temi a disservice, the lay-by was actually a service station. The point however, is not about the type of roadside stop Temi chose, but the fact that the update for Internet Marketing Blogs was done via a 3 USB Modem.

The post performed on the hoof sees Temi reminisce with zero pleasure the days when it was a requirement to phone BT in a vain effort to know when the local exchange was going to be updated, and there is now a sense of irony, as a plethora of broadband providers chase customers. Nevertheless, Temi believes 3 are “the first to come up with a sensible price plan compared with the other players who are always trying to shackle you with long contracts”.

Not only impressed by tariffs and terms, Temi details aesthetics, network coverage and ease-of-use to serve up a glowing rundown on all the dongle has to offer. The only gripe (with the default language of US English), is expressed in a Henry Ford analogy, which brings us back to cars, giving this article a beautifully circular form.