Communication is always a tricky process
Don’t believe me? Then head over to The Register and read about how the potential minefield that is the telephone conference call has obliterated the hard work of two PR peeps from o2.
In the day of cups and string such a thing would never be possible, but in this connected world in which we inhabit, such things are always on the cards. The event that will have ruined the back end of this week for the two individuals was meant to be a simple call between a couple of o2 PR bods and The Register about their allocated bandwidth.
Unfortunately the o2 fellows dialled in and then seemingly instantly forgot they had done so, allowing the ears at The Register to catch one or two comments about their readership that were less than flattering. Not satisfied the conversation continued, suggesting that those leaving the network were “muppets” followed by a derogatory reference to our good sponsors, the cheek of it!
Well if the relations team at o2 were seeking to create a ripple, they’ve excelled with Taptology, Broadstuff, PR Media Blog and The Lounge among many others picking up the story. In the grand scheme of things it could happen to anybody. We reckon the real story here is about the service, one that’s throttled at 128kbps versus realistic speeds of between 1 and 2 mbps at our sponsors.
But to the vexed question: Are The Register’s millions of readers nerds? Some will be proud to wear that badge, others less so. Either way, we’re betting most would appreciate the benefits of HSDPA - and some even know what it stands for. We’re pretty sure muppets and nerds are welcome at 3 - they deal with us on regular basis *boom tsk*.






Adam, April 11th, 2008 at 4:19 pm
Will probably be used in case studies for “What not to do” in PR courses in Universities.