PR guru Richard Bailey, author of PR Studies blog , was recently embarrassed by a digital native while exclaiming his amazement at being able to update his Facebook status via the 3 Skypephone.

His new found ability was laughed at by one of his students dismissing the discovery as old news. Never mind Richard, the digital age is a fast mover and it’s one heck of a task to stay in touch. Besides, it’s no wonder everyone knows about Facebook - your own estimates suggest that 99.9% of your class are members of the prominent social network. I’m sure if your giggling pupil showed you what they believed to be the finer points involved in blogging, an art practiced by less than 2% of your audience, then the roles would have been reversed.