The Irish Sunday Business Post online has written a full and considered article on the 3 Skypephone’s arrival in Ireland and how this can be seen as a tuning point in the market for mobile users.

Jammed full of quotes from industry movers and shakers, such as Robert Finnegan - managing director of 3 Ireland, Chris Handley - head of mobile internet and content development for Vodafone in Ireland and Gerry McQuaid - commercial director of O2 Ireland, there is a little something from many perspectives and this makes for interesting reading.

Dermot Corrigan’s piece ends by examining the business model that the 3 and Skype union has created, an entity that fits what Finnegan sees as a changing industry. This raises the question as to whether 3’s competitors can afford to let VoIP pass them by?