There’s been an array of fascinating conversation across the net about the new 3 Skypephone, but what better than to hear a précis of the phone from the horse’s mouth so to speak – this time courtesy of influential blogger and podcaster Neville Hobson. This interview, recorded live at the product launch with John Penberthy-Smith, marketing director of 3, is a fascinating insight not only into the phone and it’s perceived place in the market, the importance of experiential and word of mouth strategy but even John himself.

So why not have a listen to the interview, or subscribe to the Hobson and Holtz podcast here.