“It says to me - this changes everything” – the measured thoughts of Mr. Neville Hobson, purveyor of the nevillehobson.com blog, and interested attendee at the 3 launch yesterday. And about time too he suggests - “I can’t think of anything that would have prevented any other mobile operator - Vodafone, O2, T-Mobile, Orange… take your pick - from doing something like this other than maintaining the high pricing status quo.”

And true, as Neville points out, this isn’t the first time one has been able to get Skype on a mobile device – after all, it is possible to use the service on phones with internet access and Skype enabled software on a handful of devices, but he goes on, keen to emphasise that previous options were simply “not like this.” After all “this gives you a device that’s centered around Skype which simply lets you connect with people in whatever way you choose: free via Skype, as well as with any other mobile phone on a cellular network.”